Posts Tagged ‘Customer Experience Awards’

5 ways to win customer service awards

Donna O'Toole, customer service awards, national business awards, UK Customer Experience Awards, INdustry awards, local awards, national awards, the communications director

Winning customer service awards is one of the most credible ways of making your business stand out from the competition; encouraging customer loyalty, and creating new business growth.

If you are proud of the achievements you have made in creating an excellent customer experience you could be in line to win an award – but only if you pick the right competitions and then take the time to enter!

There are a wide range of awards programmes to choose from that will recognise your customer service initiatives. So how do you know where to start, when you have a realistic chance of winning, and which awards will bring you the best benefits and help you achieve your wider business goals?

When it comes to selecting awards to enter there are five possible approaches you could take:

1. Industry Specific Awards: Enter customer-focused categories within specific industry awards. This will allow you to stand out from competitors within your industry – for example: Retail Week Customer Experience Awards, UK Financial Services Experience Awards.

2. Discipline Specific Awards: Enter a discipline-specific category within a customer service award. This will give you the ultimate recognition for your customer initiatives – for example: The Institute of Customer Services Customer Satisfaction Awards, The UK Customer Experience Awards.

3. General Business Awards: Enter customer-focused categories within general business awards. In these awards you will compete against businesses from all other industry sectors giving you a wider audience for your success – for example: The National Business Awards, The European Business Awards, The International Business Awards.

4. Local/Regional Awards: Enter customer-centric categories within local and regional awards. This will demonstrate that you are a great business in your area and help you attract local customers – for example: The Sussex Business Awards, The Gatwick Diamond Awards, The Midlands Business Awards

5. All Awards: Make your message even more powerful by combining all of the strategic approaches above into an awards strategy tailored to your strengths. This approach is the most effective all round, allowing you to stand out from your peers and your competitors, appealing to industry leaders and investors, and ultimately attracting even more customers.

Once you have chosen which awards to enter, make sure you have everything ready to help you stand out to the judges. You could be asked a multitude of questions like these:

  1. How do you measure the success of your customer service processes?
  2. How do you align your customer service initiatives to your wider commercial strategy?
  3. How do you apply innovation to your customer experiences?
  4. How have you utilised technology to improve your customer experience?
  5. How do you ensure employee engagement with your customer service initiatives?

Awards for the best customer service are one of the most popular categories to enter and there are quite literally thousands out there to choose from, no matter how big or small your company. But the entry requirements and criteria are different for every award so one size will not fit all when it comes to writing your entry, compiling evidence, and impressing the judges.  

Before you launch yourself out into the sea of customer service awards without a clear view of the horizon, talk to an expert. I will maximise your chances of winning and give your entry everything it needs to get you to the top. 

The better aligned your awards strategy is with your wider goals, the more benefits there will be for your business in the long run.  

Check out 10 Steps to winning awards to make sure you have what it takes to win, and find out ‘Why the customer is not always right‘ in CX magazine to find out what makes brilliant customer service. 

Donna O’Toole is an experienced Awards Expert who has helped businesses large and small win awards by creating their awards strategies, directing and writing winning award entries. Contact Donna today for a FREE awards consultation.

10 steps to winning business awards


Donna O'Toole, The Awards Expert, Award Entry Writer, Awards Adviser, Customer Experience Awards, Employer Awards, Industry Awards, International Business Awards, National Business Awards, UK Awards, Win Business Awards

The benefits of winning awards can be huge – more customers will choose you over the competition, you’ll get the best talent applying for your jobs, and you will boost internal morale. You’ll also often receive feedback to help you improve your business even further.

But entering business awards can feel a bit like a game of cards – play the right hand and you’ll be a winner, but miss out on that vital card and your competitor will take the lot. 

So how do you know if you are ready to enter awards and win in the first place?

First you need to pick an awards programme that is right for you. Start by investigating which awards will give you the most valuable recognition, put you in front of the right audience, align you with the best brands, and bring your business the best benefits.

Once you’ve identified the ideal awards programmes, next you need to find the right categories to highlight your successes by filtering through their specific criteria.

Next you need to get all the right evidence together to demonstrate your achievements. And only once you have completed this three stage process can you even think about starting to write your entry. 

Every single award competition sets its own entry requirements, criteria and benchmarking scores, so you must check these carefully before entering. Here are a few general guidelines that will help you gather everything you need to stand a chance of winning.

Answer the questions below to give yourself the maximum chance of hitting the awards jackpot:

  1. Do you have at least 12 months company finances showing positive results?
  2. Have you identified your USP for the award – how are you going to stand out?
  3. Do you have positive customer feedback and testimonials from key accounts?
  4. Do you have permission to share the details of your client projects?
  5. Do you have both qualitative and quantitative evidence of your success?
  6. Can you demonstrate that your product or service is leading your industry?
  7. Can you show that your innovation is making money – it’s not just a ‘good idea’?
  8. Do you have photos, imagery or videos that can bring your entry to life?
  9. Can you demonstrate how you have overcome challenges to reach your goals?
  10. Can you demonstrate multiple ways in which you have progressed and grown?

These 10 questions are just the start. There is a lot more to winning awards than meets the eye. Speak to an expert to make sure you enter awards that are the perfect fit for you and save yourself hours, weeks and sometimes even months of preparation.

Contact me for a FREE consultation and I’ll give you all the information you need to help you stand out for all the right reasons and become an award winner.